Two Pieces on Mozilla Press Coverage

Sunday October 10th, 1999

Kelly McNeill writes, "osOpinion has an enlightening editorial piece expanding upon Time Digital article entitled 'Whatever Happened to Netscape 5.0?' Here's a quote from their piece: 'It's quite an extraordinary thing when a major media outlet publishes an article that manages to get every single fact wrong. It appears that Time digital has made the extraordinary happen. This article condemns Netscape for not releasing a version 5.0 browser this year. Furthermore, it attempts to blame the Mozilla Project for the delay. Anyone that has taken the time to follow the history of Mozilla knows how outrageous these assertions are.'"

Also, we have a new reader review by David Santiago that addresses some of the misconceptions in Mozilla's press coverage.

#1 This is so familiar.

by Anon

Tuesday October 12th, 1999 11:49 AM

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Someone should write an article called "What ever happened to Netscape 5.0 coverage?"

The whole Netscape/IE spin war kinda reminds me of the Dukakis/Bush campaign in '88. Believe it or not, Dukakis had a huge lead going into that campaign (remember the "wimp factor"?) But then, after a couple of embarassing PR debacles (ie, Dukakis in a tank), the Dukakis campaign basically stopped campaigning for about five weeks, while the Bush campaign strategized and went on the offensive ("the 'L' word", etc.) Leaving this five-week window open was deadly to the Dukakis effort and Bush totally took advantage of it.

So what happened? Dukakis's lead shrunk, then disappeared, and Bush won by a landslide. Dukakis was never able to pull himself out of the hole he dug when he stopped campaigning.

Dole had a similar problem-- his campaign basically stopped for a few weeks too...

Ok, so what does this have to do with with Netscape, IE5 and media spin? Basically it seems that Netscape has essentially stopped its publicity campaign. IE5 on the other hand has been massing a huge PR effort.

What's the result? Unfair, biased and ill-informed media coverage.

The same thing happened with Apple, who admittedly deserved much of the shit it was getting from the media two years or so ago. But once they got their asses in gear and came up with a strong campaign (and a great line of products too), public perception turned around, and the pro-apple media spin began. (See this week's Time cover).

So all I can say is... we need a positive, consistant campaign to bring Netscape back to good graces w/the media. The media will follow whatever perception AOL or WHOEVER creates. Netscape has the product to back it up, it just needs a message, press releases, slogans, etc.

that's my opinion. You may start flaming now. Anon