Request From MozillaZine

Thursday August 12th, 1999

I've been considering recently the possibility of adding advertisements to MozillaZine. I've been interested in moving to a dedicated machine which would 1) give us control over the operating environment, 2) free us from sharing CPU time with 50 other websites and 3) give us a machine to use for other projects, and advertising would help pay for the server every month. More importantly, advertisement would allow us to branch off into another area, by allowing us to pay authors for work on tutorials and articles.

So, my questions are:

  • How do you feel about mozillaZine having ad banners? Would you approve if it would help bring new features to the site?
  • What is the difference (in terms of ad revenues) between signing up with a professional ad-banner service and handling advertising internally? Which would you recommend?
  • Would I need to create a business entity if I accepted ad revenues and did payouts to third-party article authors? I assume so, but I know there are a lot of sites out there that have ad banners but aren't necessarily businesses.
  • What are the average rates currently charged for banner space?

#7 no problem, but...

by stoecker <>

Thursday August 12th, 1999 10:11 PM

You are replying to this message

No problem with it, also long as a) "real" banners, not pop-ups and b) a reliable and fast adserver with failover. that will prevent screwing up the page and load time if there is something wrong with the banners.

i would also suggest that you try to get a little control over the banner-content: no porn/violence/political content and no "lamer-content". it would really bug me to see some "get ie5 now!"-banner on mozillazine.

ahmmm... well, actually i would love the feeling of seeing m$ spending money for mozilla(zine) *grin*.

but try to keep ads and real mozillazine content strictly separate (no so named "sponsored links" etc.)

go for banners, chris ;)