Request From MozillaZine

Thursday August 12th, 1999

I've been considering recently the possibility of adding advertisements to MozillaZine. I've been interested in moving to a dedicated machine which would 1) give us control over the operating environment, 2) free us from sharing CPU time with 50 other websites and 3) give us a machine to use for other projects, and advertising would help pay for the server every month. More importantly, advertisement would allow us to branch off into another area, by allowing us to pay authors for work on tutorials and articles.

So, my questions are:

  • How do you feel about mozillaZine having ad banners? Would you approve if it would help bring new features to the site?
  • What is the difference (in terms of ad revenues) between signing up with a professional ad-banner service and handling advertising internally? Which would you recommend?
  • Would I need to create a business entity if I accepted ad revenues and did payouts to third-party article authors? I assume so, but I know there are a lot of sites out there that have ad banners but aren't necessarily businesses.
  • What are the average rates currently charged for banner space?

#41 Won't matter to me

by muesli <>

Wednesday August 18th, 1999 3:18 AM

You are replying to this message

Huh? Doesn't that defeat the purpose? They won't get any ad income if the ads aren't viewed (or clicked on). That'd be great - they go for an expensive server, and then we all follow your links, causing them to get no income to support it...

And, then of course, there's the issue of getting free content - instead of ripping off the content provider, just don't go there.