MozillaZine

Request From MozillaZine

Thursday August 12th, 1999

I've been considering recently the possibility of adding advertisements to MozillaZine. I've been interested in moving to a dedicated machine which would 1) give us control over the operating environment, 2) free us from sharing CPU time with 50 other websites and 3) give us a machine to use for other projects, and advertising would help pay for the server every month. More importantly, advertisement would allow us to branch off into another area, by allowing us to pay authors for work on tutorials and articles.

So, my questions are:

  • How do you feel about mozillaZine having ad banners? Would you approve if it would help bring new features to the site?
  • What is the difference (in terms of ad revenues) between signing up with a professional ad-banner service and handling advertising internally? Which would you recommend?
  • Would I need to create a business entity if I accepted ad revenues and did payouts to third-party article authors? I assume so, but I know there are a lot of sites out there that have ad banners but aren't necessarily businesses.
  • What are the average rates currently charged for banner space?


#39 wm

by Anon

Monday August 16th, 1999 3:38 AM

You are replying to this message

You should run ads - it would help you pay the bills and thats what people dont understand too much.

Use BURST at <http://www.burstmedia.com> for general selling and you should have your own page for advertisers on the site so potential ones can take a look (you can get 10-15$ CPM) . Sell only in CPM's, over burst you should get $2-$5 CPM , average and they have great tracking software so you WILL choose what AD's do you want to run. You should also use AD managment software in any case, I red here about php scripts but I use cgi - you can find bunch at <http://www.cgi-resources.com>

best, <spwolf@softwarecenter.net>