Request From MozillaZine

Thursday August 12th, 1999

I've been considering recently the possibility of adding advertisements to MozillaZine. I've been interested in moving to a dedicated machine which would 1) give us control over the operating environment, 2) free us from sharing CPU time with 50 other websites and 3) give us a machine to use for other projects, and advertising would help pay for the server every month. More importantly, advertisement would allow us to branch off into another area, by allowing us to pay authors for work on tutorials and articles.

So, my questions are:

  • How do you feel about mozillaZine having ad banners? Would you approve if it would help bring new features to the site?
  • What is the difference (in terms of ad revenues) between signing up with a professional ad-banner service and handling advertising internally? Which would you recommend?
  • Would I need to create a business entity if I accepted ad revenues and did payouts to third-party article authors? I assume so, but I know there are a lot of sites out there that have ad banners but aren't necessarily businesses.
  • What are the average rates currently charged for banner space?

#29 quick answers

by Anon

Friday August 13th, 1999 5:16 PM

You are replying to this message

I have no problem with banners... not many people do.

As for how to go about it, I wouldn't even TRY to sell the space myself. Selling ad space is a full-time job for someone with the proper connections. Burst! (<>) was getting the highest rates for its users, last I heard (DoubleClick, FlyCast, etc. talk about big number CPM, but they leave far more ad space unsold).