Request From MozillaZine

Thursday August 12th, 1999

I've been considering recently the possibility of adding advertisements to MozillaZine. I've been interested in moving to a dedicated machine which would 1) give us control over the operating environment, 2) free us from sharing CPU time with 50 other websites and 3) give us a machine to use for other projects, and advertising would help pay for the server every month. More importantly, advertisement would allow us to branch off into another area, by allowing us to pay authors for work on tutorials and articles.

So, my questions are:

  • How do you feel about mozillaZine having ad banners? Would you approve if it would help bring new features to the site?
  • What is the difference (in terms of ad revenues) between signing up with a professional ad-banner service and handling advertising internally? Which would you recommend?
  • Would I need to create a business entity if I accepted ad revenues and did payouts to third-party article authors? I assume so, but I know there are a lot of sites out there that have ad banners but aren't necessarily businesses.
  • What are the average rates currently charged for banner space?

#11 Use the adds.

by Anon

Thursday August 12th, 1999 11:52 PM

You are replying to this message

I say go for it.

1. Use your own add software, if need be use slashdot's adfu software, doesn't seem to have any problems handling the load and its open source/free product.

2. Don't go with a secondary add company, you only get clickthru's and even then its usually bi-monthly payments if any real payment at all.

Use the ad services as a filler for when you don't really have any adds on your own.

I think you wouldn't have much problem getting adds from code debuggers/compilers/packagers and or sun/redhat or other companies.

And about the sponsored by, i say go for it. who gives a whoot if there are an extra button or two. But if some big corporation wants to sponsor the mozillazine site then more power to you!

I would choose to keep the revenue on your personall SSN, unless you want to open a business. I don't think people really need to be paid for submission of an article. ON the other hand, if you have something other sites don't have, then you may want to go with a business model and incorporate, but since you really are a news site about mozilla you wouldn't have much of a future without being there and can't really rely on that as being the sole reason for your existance... so i say run the adds, use your ssn# as the tax id, and use the profits for server... if you plan on hoasting your own projects to develop a distinct project then open your own business to martket it.