Request From MozillaZine

Thursday August 12th, 1999

I've been considering recently the possibility of adding advertisements to MozillaZine. I've been interested in moving to a dedicated machine which would 1) give us control over the operating environment, 2) free us from sharing CPU time with 50 other websites and 3) give us a machine to use for other projects, and advertising would help pay for the server every month. More importantly, advertisement would allow us to branch off into another area, by allowing us to pay authors for work on tutorials and articles.

So, my questions are:

  • How do you feel about mozillaZine having ad banners? Would you approve if it would help bring new features to the site?
  • What is the difference (in terms of ad revenues) between signing up with a professional ad-banner service and handling advertising internally? Which would you recommend?
  • Would I need to create a business entity if I accepted ad revenues and did payouts to third-party article authors? I assume so, but I know there are a lot of sites out there that have ad banners but aren't necessarily businesses.
  • What are the average rates currently charged for banner space?

#10 Charge!!!

by Dan6992

Thursday August 12th, 1999 11:47 PM

You are replying to this message

Well big sites like Lycos charge a minimum of $1,500 for a banner, but I don't think your going to get that from the start. However I don't recomend using one of those pay per click services either, a customer of mine uses one of those and barley makes enough to pay his hosting bill. I think you should see how much a similar site, like code guru <> ,gets for a banner and base your pricing off of that.