Firefox Marketing Project, Week 2

Thursday July 15th, 2004

Blake Ross writes: "Many thanks to everyone who participated in our first marketing project. As I write this, 1369 people have given Firefox a 96% approval rating, and 1220 people have rated it straight fives across the board. Firefox is now on the most popular list, above other heavyweights like MSN Messenger, AIM, and Winamp. This was an amazing launch to our 'ten weeks, ten ideas, ten million downloads' community marketing campaign.

"For our second initiative, we're stepping it up a bit and asking you to help us manage the enormous volume of press coverage that our products enjoy daily. We're seeking to mobilize a team of determined individuals that can manage itself in identifying three types of press coverage — factually inaccurate stories, stories that don't mention Firefox or Thunderbird but should, and stories that are factually correct and balanced — and respond to them accordingly. A new mailing list will be used to coordinate daily activity; the team will be determined, focused, easily mobilized and not prone to the sort of long and aimless discussions that plague other lists. The Foundation's in-house press relations team will continue to handle the 'tier 1', most prominent stories, but for everything else we need your help. More information about the initiative and how you can help is available at my blog."

#25 Re: Re: Re: Quit your whiny bitching

by mr_anon

Friday July 16th, 2004 10:24 PM

You are replying to this message

Sorry that I'm not a dev. I have neither the skills nor the time (nor, since yesterday, the particular desire) to contribute code or anything on that level. That doesn't mean I, or anyone else whose name you don't recognize, haven't contributed to the project. Converting friends, helping people with their problems as best I can on the forums, things like that. I thought, for some reason -- maybe I was being naive -- that that was what a grassroots effort was about.

Again, calling me anonymous when I've posted my name, email, several screen names, and IP doesn't really apply.

If it makes you happy, though, I'm quite dissapointed with your (no, not Mozilla as a whole. I'm talking about you, asa, only. Blake Ross was at least civil) reaction to an honest attempt at advice. I realize that you probably have to deal with a lot of crap, but when you're talking with an email address ending in, you're representing the Foundation, and this is quite simply not the way the Foundation should appear. This is doing absolutely nothing to dispell the elitist geek preconception surrounding Mozilla.

I love Fx. I'm starting to not love the Foundation.