Firefox Marketing Project, Week 2

Thursday July 15th, 2004

Blake Ross writes: "Many thanks to everyone who participated in our first marketing project. As I write this, 1369 people have given Firefox a 96% approval rating, and 1220 people have rated it straight fives across the board. Firefox is now on the most popular list, above other heavyweights like MSN Messenger, AIM, and Winamp. This was an amazing launch to our 'ten weeks, ten ideas, ten million downloads' community marketing campaign.

"For our second initiative, we're stepping it up a bit and asking you to help us manage the enormous volume of press coverage that our products enjoy daily. We're seeking to mobilize a team of determined individuals that can manage itself in identifying three types of press coverage — factually inaccurate stories, stories that don't mention Firefox or Thunderbird but should, and stories that are factually correct and balanced — and respond to them accordingly. A new mailing list will be used to coordinate daily activity; the team will be determined, focused, easily mobilized and not prone to the sort of long and aimless discussions that plague other lists. The Foundation's in-house press relations team will continue to handle the 'tier 1', most prominent stories, but for everything else we need your help. More information about the initiative and how you can help is available at my blog."

#24 Re: Re: Re: Re: Quit your whiny bitching

by Gnu

Friday July 16th, 2004 8:06 PM

You are replying to this message

I was going to say something quite similar, albeit with not quite as much ire -- although I can't say I feel it wasn't too deserved.

Honestly, I'm not certain why the word "flaming" and "trolling" is getting tossed around in this case. All of the arguments against this have seemed fairly constructive and looking at the best interests of Firefox as a whole. I don't see anyone jumping in making blanket statements about "how retarded an idea it is" and leaving it at that, or raving on something like "omg u guys r st00pid, suxxorz". Just because I think that this particular effort is a bit misdirected doesn't mean I feel that Mozilla's evangelism efforts haven't been otherwise effective over the past few years.

Directing a development project certainly can't be a democracy, but it doesn't mean the end-user loses his right to call it like he sees it.