Firefox Marketing Project, Week 2

Thursday July 15th, 2004

Blake Ross writes: "Many thanks to everyone who participated in our first marketing project. As I write this, 1369 people have given Firefox a 96% approval rating, and 1220 people have rated it straight fives across the board. Firefox is now on the most popular list, above other heavyweights like MSN Messenger, AIM, and Winamp. This was an amazing launch to our 'ten weeks, ten ideas, ten million downloads' community marketing campaign.

"For our second initiative, we're stepping it up a bit and asking you to help us manage the enormous volume of press coverage that our products enjoy daily. We're seeking to mobilize a team of determined individuals that can manage itself in identifying three types of press coverage — factually inaccurate stories, stories that don't mention Firefox or Thunderbird but should, and stories that are factually correct and balanced — and respond to them accordingly. A new mailing list will be used to coordinate daily activity; the team will be determined, focused, easily mobilized and not prone to the sort of long and aimless discussions that plague other lists. The Foundation's in-house press relations team will continue to handle the 'tier 1', most prominent stories, but for everything else we need your help. More information about the initiative and how you can help is available at my blog."

#21 Re: Re: Re: Quit your whiny bitching

by mr_anon

Friday July 16th, 2004 6:49 PM

You are replying to this message

Asa, do you actually mean to suggest that anyone you cannot name shouldn't bother to give you feedback you might disagree with?

I'm disgusted at the contempt you've shown to people who've given you criticism that's as constructive as it can be under the circumstances. That you don't recognise certain people posting anonymously as having done anything for Mozilla doesn't mean that they have done nothing: perhaps they reported a handful of bugs, maybe voted for some other bugs, answered a question on a forum, recommended the browser to friends or given feedback to a question on a blog; etc. Do you recognise every name in the Mozilla credits for example? Supporting Firefox at this level is somewhat more important than - um - taking issue with reviews that have a sensationalist headline, for example (people who regularly read Asa's blog will know what I mean, and guess where this week's Fight-Club-like "task" comes from).

I agree with all the posts under this thread, with the unfortunate exceptions of yours - although I do believe the Opera vs. Firefox review war to be petty.