Firefox Marketing Project, Week 2

Thursday July 15th, 2004

Blake Ross writes: "Many thanks to everyone who participated in our first marketing project. As I write this, 1369 people have given Firefox a 96% approval rating, and 1220 people have rated it straight fives across the board. Firefox is now on the most popular list, above other heavyweights like MSN Messenger, AIM, and Winamp. This was an amazing launch to our 'ten weeks, ten ideas, ten million downloads' community marketing campaign.

"For our second initiative, we're stepping it up a bit and asking you to help us manage the enormous volume of press coverage that our products enjoy daily. We're seeking to mobilize a team of determined individuals that can manage itself in identifying three types of press coverage — factually inaccurate stories, stories that don't mention Firefox or Thunderbird but should, and stories that are factually correct and balanced — and respond to them accordingly. A new mailing list will be used to coordinate daily activity; the team will be determined, focused, easily mobilized and not prone to the sort of long and aimless discussions that plague other lists. The Foundation's in-house press relations team will continue to handle the 'tier 1', most prominent stories, but for everything else we need your help. More information about the initiative and how you can help is available at my blog."

#14 Re: Quit your whiny bitching

by bink

Friday July 16th, 2004 2:24 PM

You are replying to this message

>Quit your whining. >Boo-hoo! >This community has better things to do than get dragged down by whiners. >Seriously, grow up.

As an out-front spokesman for Mozilla I think you've really got to work on the tone of your discourse, the aggressive language and outright mean nature of the above post really reflects poorly on you, and ultimately on Mozilla as a whole. I know you see complaints all day, every day, I know you do a hell of a lot of work for Mozilla and have for quite some time (writing comments in the forums, writing build comments back when you did that, etc), you deserve a lot of praise for the hard work and dedication you've shown, but I don't think that gives you carte blanche to ridicule people publically.

In my opinion when you've got attached to your email address you're speaking for Mozilla, as such despite how angry some posts make you feel I think you have a responsibility to respond in a reasonable manner. In order to make myself more clear I'll use an example: say I call Dell and start berating the tech support person because my stupid machine broke, I say they make lousy equipment and don't know what the hell they're doing. After some time the technician determines my laptop isn't working because I spilled a glass of orange juice on it. Despite the fact that he knows it's my fault he's still not allowed to start belittling me, he can calmly explain to the customer that Dell can't be held responsible for that sort of incident, but he must maintain a reasonable and professional tone.

Now, I'm guessing you're not getting paid to do this, but even as a volunteer you're still representing Mozilla, what you say can affect people's perceptions of the project and the organization. It's counterprodutive to the long-term goals of the organization to use this manner of speech towards anyone. If you really wish to get something off your chest might I recommend making a second account using a address, so that the opinions you express can't be construed to be the opinions of the organization?

Maybe this all seems a little ridiculous to you, but I feel that ultimately a friendlier, more helpful attitude will positively the public's perception of Mozilla, and ultimately the adoption of the browser and mail client.