MozillaZine

Firefox Marketing Project, Week 2

Thursday July 15th, 2004

Blake Ross writes: "Many thanks to everyone who participated in our first marketing project. As I write this, 1369 people have given Firefox a 96% approval rating, and 1220 people have rated it straight fives across the board. Firefox is now on the most popular list, above other heavyweights like MSN Messenger, AIM, and Winamp. This was an amazing launch to our 'ten weeks, ten ideas, ten million downloads' community marketing campaign.

"For our second initiative, we're stepping it up a bit and asking you to help us manage the enormous volume of press coverage that our products enjoy daily. We're seeking to mobilize a team of determined individuals that can manage itself in identifying three types of press coverage — factually inaccurate stories, stories that don't mention Firefox or Thunderbird but should, and stories that are factually correct and balanced — and respond to them accordingly. A new mozilla.org mailing list will be used to coordinate daily activity; the team will be determined, focused, easily mobilized and not prone to the sort of long and aimless discussions that plague other lists. The Foundation's in-house press relations team will continue to handle the 'tier 1', most prominent stories, but for everything else we need your help. More information about the initiative and how you can help is available at my blog."


#1 good idea, but keep it reasonable

by mr_anon

Thursday July 15th, 2004 6:02 PM

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To reiterate what I said on Blake's blog:

The problem with this effort is that you seem to be focusing more on giving Firefox a *good* rating, rather than an *accurate* one.

For example, last week's download.com effort was fine, if you were just meaning to have everyone give reviews of their experiences with Fx. The problem with it was with those horribly close-minded people who went and killed Opera's ratings/reviews. It seems to me that this effort would be a little to close to that.

I'll be signing up, but as much to make sure that it's ethical and reasonable as it is promoting Fx (which I love, but things can go too far).

~~via BugMeNot.com