One Thousand Reviews of Firefox
Thursday July 8th, 2004
Blake Ross and Asa Dotzler today kicked off a new community marketing program called One thousand reviews of Firefox. The hope is to have 1000 reviews of Firefox posted on Download.com's Firefox page. They encourage people to first vote honestly, then encourage their friends to also do so. Read more about the program on Asa's and Blake's weblogs.
#7 It ain't spam
Thursday July 8th, 2004 5:06 PM
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I agree with Grauw. How is this spam? Aren't all the reviewers actual users of Firefox? Is anyone being encouraged to falsify their review or submit multiple reviews? Are we going to be troubling or irritating c|net by demonstrating how many users of firefox actually love their browser?
Because most Firefox users are not like most mainstream web users, this is a very wise move. Download.com is huge when it comes to how the end user gets software. But most firefox users would typically download direct from mozilla.org rather than a third-party site. This is taking advantage of a clear opportunity for Firefox users who love their browser to demonstrate that love to a public that has at last seen IE's security issues brought to light in mainstream media.
A superb idea for sure!