One Thousand Reviews of Firefox
Thursday July 8th, 2004
Blake Ross and Asa Dotzler today kicked off a new community marketing program called One thousand reviews of Firefox. The hope is to have 1000 reviews of Firefox posted on Download.com's Firefox page. They encourage people to first vote honestly, then encourage their friends to also do so. Read more about the program on Asa's and Blake's weblogs.
#13 Re: It's not spam; It's as ham as it can be.
Friday July 9th, 2004 12:06 PM
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You're not explicitly encouraging bad things, but that doesn't mean that it won't happen as a side effect.
Someone already admitted to posting multiple reviews. Many of the "reviews" are content-free "Firefox 0wns" comments which are pointless, and Opera does seem to have attracted several "Opera is lame, use Firefox instead" reviews. If you encourage a group of people to do take some action to make a point, it's pretty much inevitable that a few of them will take it too far. However, I don't see that that means you shouldn't try and do it at all. Anyway, if the c|net folks don't like it, it's not hard for them to clear the reviews or edit them or block them.
Up to 714 now, so we should get to 1000 well within the week...