One Thousand Reviews of Firefox
Thursday July 8th, 2004
Blake Ross and Asa Dotzler today kicked off a new community marketing program called One thousand reviews of Firefox. The hope is to have 1000 reviews of Firefox posted on Download.com's Firefox page. They encourage people to first vote honestly, then encourage their friends to also do so. Read more about the program on Asa's and Blake's weblogs.
#10 It's not spam; It's as ham as it can be.
Thursday July 8th, 2004 7:52 PM
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oh, and I meant to say that permanentE's comment, "Spamming their comment board doesn't sound like a great idea to me." doesn't make a lot of sense. In the first place, it's not a comment board. It's a product review opportunity and download.com welcomes users to post reviews, that's why they have it. The more reviews, the more value to their download customers. No one is asking anyone to post any dishonest reviews here, either. We're very explicitely requesting that users of Firefox post their honest review of the product. We're so confident that all of our users love Firefox, that I think it probably is a safe bet that asking our users to comment will lead to some positive reviews. Maybe I'm wrong about that but I'm willing to gamble ;-)