MozillaZine

Former Netscape Product Manager Rafael Ebron Contracted by Mozilla Foundation

Sunday June 20th, 2004

Former Netscape employee Rafael Ebron has joined the Mozilla Foundation as a contractor. Rafael will be helping with the marketing for Mozilla Firefox and Mozilla Thunderbird, using his previous experience as the product manager for several Netscape 7.x releases.


#4 How will Mozilla be managed?

by wvh <wouter-mozzine@fort-knox.rave.org>

Monday June 21st, 2004 6:22 AM

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I think it's a good idea to get the word out on alternatives to inform the people who didn't get further than using the default browser (read: IE) - on the default OS - no matter how crappy. But I sincerely wish "the word" would be in a respectable form, and not in an overly cheap and irritatingly overcommercial way like most products - especially in the US (no flamewar intended). I don't think we need to offend people's intelligence or cheapen high-quality software like Mozilla with dumb commercial slogans, ridiculous testimonials or BEFORE (hell! terror! pain!) / AFTER (heaven! best thing ever! how could I ever do without it!) comparisons.

Mozilla isn't really a commercial product in the traditional sense, and I think a more factual approach (it has many things going for it) will be appreciated much more than a typical desperate dot.com attitude of trying to sell, sell, sell. I mean, why would you want to sound as if you desperately try to sell Mozilla (like all zillion other products on the web) while it's free? These days, people are bombarded with ridiculous claims and commercial one-liners to get them to check out some crappy site or product, it might really help to attract people if it's clear Mozilla is free, why it's free, and that they don't have to jump through hoops to download it. More facts and less air (more contents, less commercial BS) will also show both the application and the Mozilla foundation as a dependable, long-term 'partner', something they can trust, now and for years to come.

Just my thoughts...

(Hiring someone to 'market' a free, opensource product, confuses me for the oxymoron it is...)