MozillaZine

Former Netscape Product Manager Rafael Ebron Contracted by Mozilla Foundation

Sunday June 20th, 2004

Former Netscape employee Rafael Ebron has joined the Mozilla Foundation as a contractor. Rafael will be helping with the marketing for Mozilla Firefox and Mozilla Thunderbird, using his previous experience as the product manager for several Netscape 7.x releases.


#21 Re: Not an Oxymoron

by wvh <wouter-mozzine@fort-knox.rave.org>

Tuesday June 22nd, 2004 5:10 PM

You are replying to this message

I obviously don't mind, as I clearly stated, to "get the word out". It's just the way Mozilla or opensource software as a whole -not just a 'product'- is marketed. It should be more or less in line with the principles of the people contributing to it, and not cheapen the effort of all these people. You're not selling weight loss products. In fact, you're not selling anything. It doesn't need dumb slogans; it doesn't need lies; it doesn't need to be hyped or pimped. I would think less of Mozilla if it were to be miss-marketed like a second-hand car, in a way that degrades the Mozilla software, developers and contributors (or, more important, their individual goals and motivations).

A marketing person should be more like an informer or messenger than a seller or pimp, especially in the case of Mozilla or other opensource software. Not like the overly cheapening commercial banner-popup-spam-sleazy-ambulance-chaser style in today's temporal, overhyped world. (I don't know what 'your government' advertises, but it's indeed a good example of a more tasteful way of marketing - info-mercial style rather than commercial.)

I'm not at all implying opensource software is 'sacred', but most people are not doing it for money, they are doing it for "some other reason". Be it freedom, (self-)education, interest, experience, boredom, to show off, idealism, providing an alternative, a desire to construct, to build, to create. Respect that reason.

So we can all keep our dignity.

Or, in short: just remember it's .org, not .com. :)