MozillaZine

Former Netscape Product Manager Rafael Ebron Contracted by Mozilla Foundation

Sunday June 20th, 2004

Former Netscape employee Rafael Ebron has joined the Mozilla Foundation as a contractor. Rafael will be helping with the marketing for Mozilla Firefox and Mozilla Thunderbird, using his previous experience as the product manager for several Netscape 7.x releases.


#10 "Marketing open source" is not an oxymoron

by raiph

Monday June 21st, 2004 1:23 PM

You are replying to this message

> I think it's a good idea to get the word out on ... I sincerely wish "the word" would be in a respectable form

Agreed. I'm working on a marketing project called FANS. A part of its activity is creating marketing material. Much of that material will be written according to Wikipedia style NPOV -- Neutral Point Of View (<http://en.wikipedia.org/wiki/NPOV>). Anything that isn't NPOV is called Propoganda. Propoganda may only be posted in "friendly territory". I chose the word Propoganda to remind authors that it ought to be conscious of its non-neutral nature. It's important that all Propoganda still has great integrity, so that most fans, especially someone like you, would be comfortable posting it (in friendly territory). Assuming that NPOV and Propoganda authoring guides are good enough and authors follow them, FANS output should be "respectable".

> dumb commercial slogans

For US readers: Mozilla Firefox. Free. A great slogan? Priceless. Mozilla. It's everywhere if you want it to be.

> These days, people are bombarded with ridiculous claims and commercial one-liners

Agreed. FANS Debunking (where NPOV Debunks are posted as replies to Myths/FUD etc.) feeds on these pollutants. The more blatant a pollutant is (in publically searchable cyberspace), the easier it is to detect it. Where-ever it spreads (in publically commentable cyberspace), FANS Debunks can follow.