Introducing the Mozilla Visual Identity Team

Saturday February 14th, 2004

One of the most striking aspects of Monday's Mozilla Firefox 0.8 release was the new logo. This graphic is the work of the Mozilla Visual Identity Team, part of the Mozilla Marketing Project. The Visual Identity Team is headed by Steven Garrity of silverorange, who was contacted by Mozilla Marketing lead Bart Decrem after writing document of Mozilla branding suggestions last year. Steven began to assemble a group of designers, including his coworkers Daniel Burka and Stephen DesRoches, to improve quality and consistency of the visual elements of the Mozilla products. The creators of Firefox's default Mac OS X theme, Kevin Gerich and Stephen Horlander, are also part of the team.

The actual Firefox logo itself was created by Jon Hicks of hicksdesign, who was recruited by Steven Garrity when he saw a set of Camino icons Jon had designed. The concept for the Firefox logo came from Daniel Burka and the final image is based on a sketch by Stephen DesRoches.

On their respective weblogs, Bart Decrem describes the reasons for starting the Visual Identity Team and Steven Garrity talks about how he put the group together and what they have done so far. More information about the design itself can be found in Jon Hicks's weblog post showing how the logo evolved, while Daniel Burka shares his views on the process and Stephen Desroches outlines his role. There's also a silverorange news item about the company's involvement with the Visual Identity Team.

#4 Re: Great work

by Waldo_2

Sunday February 15th, 2004 12:41 PM

You are replying to this message

>remove placeholder text like >'Cookies are delicious delicacies" :)

Realistically - you're right.

Unrealistically - I think that's one of the best bits of text in the whole UI. Spunky, original, very Firefoxesque. It isn't just some boring "Cookies save preferences from the websites you visit.". This is Firefox, not an *explorer* or a *navigator*. As a result it's really in my opinion the best representative of the attitudes of the numerous people behind Firefox.