Introducing the Mozilla Visual Identity Team

Saturday February 14th, 2004

One of the most striking aspects of Monday's Mozilla Firefox 0.8 release was the new logo. This graphic is the work of the Mozilla Visual Identity Team, part of the Mozilla Marketing Project. The Visual Identity Team is headed by Steven Garrity of silverorange, who was contacted by Mozilla Marketing lead Bart Decrem after writing document of Mozilla branding suggestions last year. Steven began to assemble a group of designers, including his coworkers Daniel Burka and Stephen DesRoches, to improve quality and consistency of the visual elements of the Mozilla products. The creators of Firefox's default Mac OS X theme, Kevin Gerich and Stephen Horlander, are also part of the team.

The actual Firefox logo itself was created by Jon Hicks of hicksdesign, who was recruited by Steven Garrity when he saw a set of Camino icons Jon had designed. The concept for the Firefox logo came from Daniel Burka and the final image is based on a sketch by Stephen DesRoches.

On their respective weblogs, Bart Decrem describes the reasons for starting the Visual Identity Team and Steven Garrity talks about how he put the group together and what they have done so far. More information about the design itself can be found in Jon Hicks's weblog post showing how the logo evolved, while Daniel Burka shares his views on the process and Stephen Desroches outlines his role. There's also a silverorange news item about the company's involvement with the Visual Identity Team.

#18 Thunderbird as a name

by rkfoster

Thursday February 19th, 2004 9:29 AM

You are replying to this message

I'm not involved in the development of the Mozilla products, just a user who switched and can't find any reason to go back to anything else for both Firefox(firebird) and Thunderbird. Initially, before I used them, I would confuse Firebird and Thunderbird, which is the browser and which is the email client. Now that we have Firefox that confusion is no longer likely for others.

But as to the name Thunderbird, I think it is highly appropriate for an email client. If I remember my myths correctly the Thunderbird was a messenger from the Great Father in Native American tradition. I may be wrong about that but still, the idea of a bird thundering in with your latest messages fits an eamil client. Also, I think there are fewer "Thunderbird" products out there that would result in a conflict.