Introducing the Mozilla Visual Identity Team

Saturday February 14th, 2004

One of the most striking aspects of Monday's Mozilla Firefox 0.8 release was the new logo. This graphic is the work of the Mozilla Visual Identity Team, part of the Mozilla Marketing Project. The Visual Identity Team is headed by Steven Garrity of silverorange, who was contacted by Mozilla Marketing lead Bart Decrem after writing document of Mozilla branding suggestions last year. Steven began to assemble a group of designers, including his coworkers Daniel Burka and Stephen DesRoches, to improve quality and consistency of the visual elements of the Mozilla products. The creators of Firefox's default Mac OS X theme, Kevin Gerich and Stephen Horlander, are also part of the team.

The actual Firefox logo itself was created by Jon Hicks of hicksdesign, who was recruited by Steven Garrity when he saw a set of Camino icons Jon had designed. The concept for the Firefox logo came from Daniel Burka and the final image is based on a sketch by Stephen DesRoches.

On their respective weblogs, Bart Decrem describes the reasons for starting the Visual Identity Team and Steven Garrity talks about how he put the group together and what they have done so far. More information about the design itself can be found in Jon Hicks's weblog post showing how the logo evolved, while Daniel Burka shares his views on the process and Stephen Desroches outlines his role. There's also a silverorange news item about the company's involvement with the Visual Identity Team.

#1 Great work

by dave532

Sunday February 15th, 2004 5:29 AM

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I have to say that this is a great idea and will help the brand recognition of Firefox. With the addition of the installer in 0.8 plus Ben's recent checkin (not yet built by default) of the IE and Seamonkey profile migration code which will be in 0.9 there's only one thing I think the average (non technical) user needs for a successful 1.0 release and that is bundling of common plugins including flash, java, etc (as long as a build without these plugins is also available).

Of course there's probably other things that certain users would want or need but we're very close to a decent 1.0 for the masses - just remember to remove placeholder text like 'Cookies are delicious delicacies" :)