Mozilla Firebird Renamed Firefox, Version 0.8 Released
Monday February 9th, 2004
The standalone Mozilla Firebird browser has been renamed to Firefox and received an upgrade to version 0.8. This latest release features a new download manager, bookmarks enhancements, better support for extensions and several thousand other improvements. Windows users can benefit from a new installer, while Mac OS X users will enjoy the new Aqua-style theme, Kevin Gerich and Stephen Horlander's Pinstripe.
Firefox is the browser's third name. The last name, Firebird, drew strong objections from the Firebird database community when it was announced in April. The database community's supporters and commercial backers waged a high-profile campaign against mozilla.org and affiliated parties until mozilla.org announced that Firebird would only be used as a codename. The new Firefox moniker is intended to be used as a permanent product name and a strong brand identity will be built around it. The new name was chosen after extensive international trademark searches and consultations with lawyers. The process of registering Firefox as a trademark with the United States Patent and Trademark Office began in December last year.
#88 Re: Just when I thought it couldn't get more stupi
Monday February 9th, 2004 5:20 PM
You are replying to this message
"The names just tell absolutely nothing about what they do, and because of that it's going to take regular non-geek Joes a much longer continued use to associate the name with the product. Something as basic as a browser should properly reflect what the thing does: browse."
This isn't exactly the first product to have a name which doesn't state what it does. A unique name can actually help brand recognition once the brand is established. For example, can you tell me what any of the following do: * Mosaic * Mozilla * Hoover * Bluetooth * Shazam (this may be UK only, but I deliberatly chose it as one that hasn't had as much marketing) * Dreamweaver All are successful products which people know by a meaningless name.