Mozilla Firebird Renamed Firefox, Version 0.8 Released
Monday February 9th, 2004
The standalone Mozilla Firebird browser has been renamed to Firefox and received an upgrade to version 0.8. This latest release features a new download manager, bookmarks enhancements, better support for extensions and several thousand other improvements. Windows users can benefit from a new installer, while Mac OS X users will enjoy the new Aqua-style theme, Kevin Gerich and Stephen Horlander's Pinstripe.
Firefox is the browser's third name. The last name, Firebird, drew strong objections from the Firebird database community when it was announced in April. The database community's supporters and commercial backers waged a high-profile campaign against mozilla.org and affiliated parties until mozilla.org announced that Firebird would only be used as a codename. The new Firefox moniker is intended to be used as a permanent product name and a strong brand identity will be built around it. The new name was chosen after extensive international trademark searches and consultations with lawyers. The process of registering Firefox as a trademark with the United States Patent and Trademark Office began in December last year.
#112 stop "re-branding"
by wvh <email@example.com>
Tuesday February 10th, 2004 8:30 AM
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"Lockdown"? "Trademark"? "USPTO"? "Branding"? "Marketing"? What is this commercialist stench? I understand we want to see Mozilla get the credit it deserves, being spread over at least half this world's desktops... But do we have to degrade opensource software to cheap commercialism?
I guess I'm just very much on guard to keep the "opensource" in "Mozilla the OpenSource project", and I think with all this corporate mumbo-jumbo we should be aware not to loose the grassroots opensource spirit and give it all up to ugly corporate whoring; and we should be careful with influences, companies and people that don't have the software's quality as main priority or interest.
Besides, that "re-branding" is a pile of crap. It's the same damn software. People don't run software because of the name. People simply don't care. They want to surf the 'net. Stop changing the name; you are confusing people. It should never have become more complicated than just "Mozilla". I am tired of explaining to people (collegues, friends, relatives and whoever I convinced to run Mozilla) what on earth the reason for yet another change in name is. Shut up about fire-, thunder-, whatever, until it's time to replace Mozilla the "Application Suite" with Mozilla "The Splitted Applications". People are not interested, and even I can't keep track of what is essentially the same software... Should have kept it with just "Mozilla browser/email/addressbook/calendar/...", it's easier to switch the software behind a name than it is to switch people's minds.
Just a few caveats. Move on now, nothing to see.