Mozilla Featured in Singapore's 'The Sunday Times'
Saturday January 24th, 2004
This weekend's edition of Singapore's The Sunday Times (produced by the same team as The Straits Times, the country's most widely-read newspaper) features an article about Mozilla. Noting that "tech publications have been heaping non-stop praise on Mozilla's Firebird browser," the report states that while Mozilla may be better than Internet Explorer, most potential users have never even heard of it. Charles Upsdell of Browser News and Peter-Paul Koch of QuirksMode are quoted as saying that this is due to a lack of marketing and the bundling of Internet Explorer with Windows.
#4 Loose Marketeers
Sunday January 25th, 2004 2:45 AM
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As the product has been developed by a loose association of developers and I for one am using the product and recommending it, could there be a similarly loose association of marketeers who can take steps to promote the product? I'm thinking press awareness, project publicity, even publicising how the loose association of developers works because that's one of the great strengths of Mozilla - a co-operative effort. I don't have the coding skills to participate in teh main project, but I can (and do) use what knowedge I have of the product to promote it. I know I'm not the only one - so maybe some co-operative effort in this field will pay off.