Mozilla Featured in Singapore's 'The Sunday Times'

Saturday January 24th, 2004

This weekend's edition of Singapore's The Sunday Times (produced by the same team as The Straits Times, the country's most widely-read newspaper) features an article about Mozilla. Noting that "tech publications have been heaping non-stop praise on Mozilla's Firebird browser," the report states that while Mozilla may be better than Internet Explorer, most potential users have never even heard of it. Charles Upsdell of Browser News and Peter-Paul Koch of QuirksMode are quoted as saying that this is due to a lack of marketing and the bundling of Internet Explorer with Windows.

#1 Any marketing plans in the works?

by pkb351 <>

Saturday January 24th, 2004 7:59 PM

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It appears that the article points to two reasons people have never heard of Mozilla. Namely these are the lack of marketing and the embeding of IE into Windows. There is little that we can do about the issue of embedding (unless the EU comes up with something in their anti-trust case). We can do something about marketing. The only thing which may hold us back here is a lack of marketing resources.

Can anyone (in the know) comment on Mozilla's marketig plan? What is it and how well is it progressing?