Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#9 maybe not so good?

by stvb <>

Friday October 24th, 2003 3:23 AM

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A well presented article but what looks good doesn't necessarily mean that the ideas are good.

For example the comment: "The Mozilla project is lacking a strong visual identity."

On what basis is this comment made? The author's opinion? Someone else's opinion?'s opinion?

It is annoying when points are made like this as though they are facts and not just opinions.

Because the author doesn't like the lizard logo there is no reason to replace it?

What evidence is shown in the article that the logo doesn't reach people other than the developer community or won't do so in the future. Yes it's not a brand like Nike that is recognised by millions of people but who is to say that one of the proposed logos is better than the current ones.

I'm not against people putting forward ideas just that their ideas be taken into perspective in that it is just one idea.

In my own case I think the current logos and release numbers are well thought out and don't need changing!