Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#8 My twopence worth

by tobypowell

Friday October 24th, 2003 3:00 AM

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I think this article has some strong points, especially re: version 2.0.

I also believe that a grouped branding approach would be nice, as demonstrated on the view onf the windows XP start screen... I suggest a globe with the firebird red bird in front of it as a starting point.

However, I think one of the MOST important things that the mozilla project is missing as a whole (with the sole exception (here's the disclaimer) _in my experience_ of Netscape 6 / 7 ) is that the procedure to download a simple plugin like Flash is way beyond the likes of Granny Brown. While Using IE a message pops up saying "click here to download the latest version", whereas I've never found it that simple in Mozilla (esp as my FB is REFUSING to play flash atm. GRRRR). Perhaps this problem lies with the vendors (Quicktime et al) but the biggest problem for hypothetical Granny Brown is that it doesn't *just work*