Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#45 Right on!

by Tweebiscuit

Sunday October 26th, 2003 2:23 PM

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I just want to ast a vote of support for this guy's work -- he's spot on. Visual identity and cohesiveness is key, and something that has been sorely lacking from the Mozilla Project in general. The lizard is terrific as an icon (in the sense of a visual touchstone, not in the techical sense) for the development end of things, but doesn't make for a good consumer icon, especially now that the other applications are moving towards different animals. Let's do this!