MozillaZine

Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current mozilla.org thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.


#43 Alternative names

by the_Rebel

Saturday October 25th, 2003 9:14 AM

You are replying to this message

mozilla.org previously said that the name "Mozilla Firebird" was only a temporary name that would be replaced with "Mozilla Browser"

It seems now as if a group of people want mozilla.org to reneg on that promise. That should not be allowed to happen. The Firebird name needs to go away and the sooner the better. Using it as a basis for marketing to end users is completely wrong and is directly opposed to what mozilla.org said that it would be used for.

If people do not want "Mozilla Browser" and "Mozilla Mail" then how about the following alternative?

The Mozilla Suite could consist of Webzilla, Mailzilla, Chatzilla, etc.

Marketing : "Using Webzilla? Wanting Mo' of a good thing? Download the Suite and try Mo' zilla!" ;)