Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#41 Navigator...

by galio

Friday October 24th, 2003 8:17 PM

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I strongly agree neraly in all the issues exposed, except in that of "Mozilla Browser"... It isn't a name, it looks like oral speaking. That will led to people calling it simply "Mozilla", and that is what we don't want. As it is a really good name, with a lot of visual identity, history behind it, and all that, I think that Navigator is a perfect name. It sound to navigate = browse in an ellegant way. I'm from Argentina, and here we call browsers "navegadores", so it can also be good for the spanish-talking community :-P. Returning to the lighthouse (taking care of not violating copyrights) or some ex-NS logos from the gold era will be nice. A word with an "f" isn't as non-suggestive as the red flame, but it isn't very nice, and it looks like inspired in M$IE 1.x :-(. Look at NS 2.x's icon...