Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#38 Re: Re: Re: Interesting (APOLOGIES FOR LENGTH)

by AlexBishop <>

Friday October 24th, 2003 4:25 PM

You are replying to this message

"I seem to remember from bugzilla the Netscape usability studies being primarily used to block any improvements to the UI that people tried to make ('No really, our usability studies show that people like the seven different types of search in Netscape 6')."

If the findings of a usability study suggest that a UI improvement has a negative aspect on usability, is it an improvement?

"The results of such usability studies also tended to be unavaliable for anyone apart from the Usability Engineers to see, so no one could assess how flawed the studies were."

Or assess how good they were, for that matter. Often usability studies are filmed and therefore making the resulting videos available could have privacy implications. I do not know if Netscape's usability studies were filmed but, in any case, Netscape had no obligation to make the results of the research they funded and conducted themselves publicly available. Even just uploading the data obtained from feedback forms takes time and effort, especially if they need to be purged of references to top secret Netscape-only enhancements, like shopping buttons.

"Of course, that is probably the point Alex was making..."

Generally, I think usability studies are great. I don't know anything about Netscape's though; maybe they sucked.