Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#36 Re: Re: Interesting (APOLOGIES FOR LENGTH)

by jgraham

Friday October 24th, 2003 12:06 PM

You are replying to this message

> Netscape ran several usability studies over the years

I seem to remember from bugzilla the Netscape usability studies being primarily used to block any improvements to the UI that people tried to make ("No really, our usability studies show that people like the seven different types of search in Netscape 6"). The results of such usability studies also tended to be unavaliable for anyone apart from the Usability Engineers to see, so no one could assess how flawed the studies were.

Of course, that is probably the point Alex was making...