Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#29 Re: Interesting (APOLOGIES FOR LENGTH)

by AlexBishop <>

Friday October 24th, 2003 10:52 AM

You are replying to this message

"How much quickly could the suite be churned out if development just *stopped* on the seamonkey suite and focused on the new components that are recommended in the suite? (Browser, Mail, Calendar, Composer) That might put them out in late 2003 as opposed to early 2004. I know a lot of the fixes for seamonkey go into the *birds, but what's the point in fragmenting the thing further?"

The majority of code in the Mozilla Application Suite and the standalone applications is the same. Gecko, Necko, NSPR, NSS... it's used by all the programs. The main differences are in the UI (both the actual UI and the toolkit used), which people tend to think makes up more of the code than it does, because that's the bit they're most familiar with.

"Has the Foundation considered hiring a third party for usability testing?... I don't see that happening though, because that philosophy means that the programmers' pride would be stomped, feelings hurt, and pet bugs/features could be ignored."

Netscape ran several usability studies over the years.