Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#27 Re: Re: Interesting

by jgraham

Friday October 24th, 2003 10:41 AM

You are replying to this message

> The whole raison d'etre of XUL is that there aren't enough programmers interested in maintaining platform-specific front ends to keep parity.

Well, sort of. As I recall, the original reason for XUL was that maintaining platform specific front ends was difficult. However, XUL makes that a lot easier, particularly if you're looking at simple things like changing a menu item from one place to another. Although it is unreasonable to expect a totally-native look and feel on each platform, there is definite room for improvement in this area. There is already some platform specific chrome (MacOS in particular works a lttle differently), and a lot of platform specific c++ (some of which hooks into the chrome via nsITheme) so it's not unreasonable to want improvements in this area.