Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#26 Re: Clear and simple versioning

by jgraham

Friday October 24th, 2003 10:31 AM

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Clear and simple is fine. I should say, however, that I can see no evidence there will be a post seamonkey 'suite' in the sense of 'single download that provides a number of applications'; instead there will be a set of complementary applications from which the user may pick those that he needs. In that sense a "suite" version number is not needed. I also think those looking for a unified naming scheme over this set of applications would be much better of pursuing a path that doesn't lead to artificially high "version" numbers - for example a naming scheme (Mozilla Browser 2004 or whatever). It is pretty clear that most people involved in the project dislike version numbers undergoing inflation without solid technical reasons. Having said that, the way the project works, it's hard to imagine how name based numbering would work - few companies that employ such a scheme release nightly builds and 3-4 major point releases in a year.