Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#20 Re: Re: maybe not so good?

by kepardue

Friday October 24th, 2003 7:43 AM

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I personally like Mozilla Navigator and Mozilla Messenger, myself.

I don't care for Mozilla too much though. Gecko would be an awesome name for a browser. Not to mention fewer syllables so it would roll off the tongue much better. YES, I realize that Gekco is strictly the name of the underlying technology, but how cool would it be?

Maybe another lizard name... Ameiva? Sounds like a lot of technologically vague names for things. Ameiva Mail, Ameiva Browser... Ameiva Communicator. Oh well.