Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#17 Re: maybe not so good?

by vicne

Friday October 24th, 2003 7:21 AM

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Because of the dispute it caused, I personally don't like the bird names (though I admit the ability to build many words with the same suffix is a good thing). I was thus surprised to see designers spend so much time tuning beautiful sets of icons representing no more than codenames. However, I don't see why the lizard/dinosaurus branding could not be used further. Regarding the consistency between Browser and Mail, I admit it's a bit strange and there seems to be no consensus to decide if it's best to name a software as a tool (Internet Explorer) or as an "concept" (Word). What makes Mozilla (and Netscape) special is only to use the object the application works upon ("Mail") as the software name (kind of "universality", as if you renamed Calculator "Numbers" or MS-Word "Text"). My feeling is that if consistency matters here (but does it ?), it would be more cleaner to use tool names. For example : Mozilla Browser, Mozilla Composer, Mozilla Reader (for Mail & News), Mozilla Organizer (for Calendar), Mozilla Debugger, (don't know for Chatzilla), etc. and the suite could then be ... Mozilla Communicator ? :-)

Anyway, I couldn't agree more that among the suite and its individual components : - The naming should be consistent (most probably everything beginning with Mozilla) - The look and feel should be consistent (application and document icons, theme, menus) - The version numbering should be consistent (be it 1.x or 2.0). (Remember the MS suite Word 6/Excel 5/Access 2 ? I don't advise switching to years numbering however :-))

But that's just my opinion, any comment is welcome of course...