Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#16 One other thing

by kepardue

Friday October 24th, 2003 7:01 AM

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An important thing to keep in mind for developing the look and feel of Mozilla (for the Windows OS) is the upcoming look and feel of the next version of windows: <>. Of course this is going to change, but it should serve as a general idea to the Mozilla team.