Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#11 Re: maybe not so good?

by Ashato

Friday October 24th, 2003 4:23 AM

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You can't deny the lizard is inconsistent with the *birds icons set (flames). Now I think the author has a good point when stressing the importance of visual consistency between the apps ("stand alone, or together"). The *birds icons set are great, because they're different yet similar, just like the Office icons set. And they look cool, to me at least. I fail to understand, nevertheless, why the author recommands for Firebird a globe + F. What's the consistency with the recommanded Thunderbird icon? FWIW, I'd vote for a Mail icon with the enveloppe + blue pyre, and for a Web icon with the globe + red pyre.

I agree with the major version change as well. Sure, from a developper point of viex, the APIs won't change for the switch, but for your average Joe User like I am, it's a quite a change between SeaMonkey and the *birds. So why not have the things clarified?

Now, I'm not so enthusiatic about his propositions concerning the renaming of the birds. "Mozilla Mail" is a clean and simple name, agreed, but something itches about "Mozilla Browser". Why not "Mozilla Web" ? I mean, consistent names would be "Mozilla Mailreader" and "Mozilla Browser" *or* "Mozilla Mail" and "Mozilla Web", and I much prefer the second option.