Mozilla Branding and Visual Identity Proposal

Thursday October 23rd, 2003

Steven Garrity has written a proposal for the branding and visual identity of the Mozilla Foundation and its products. The document, which does not necessarily reflect current thinking, recommends dropping the red Mozilla dragon head, clairifying the names of the various products, bumping the version number up to 2.0 when the switch to standalone applications takes place and making the icons more consistent. The Mozilla branding strategy and the Mozilla trademark policy give some insights into the Mozilla Foundation's plans for the Mozilla brand but note that both documents are currently under review and are likely to change in the future.

Thanks to Slashdot for alerting us to Steven's proposal.

#10 Re: maybe not so good?

by tobypowell

Friday October 24th, 2003 3:57 AM

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I understand what you're saying regarding the logos being recognised in the future by other people, but I have a different reason why I think it might need changing.

I don't think it works very well at 16x16 or 32x32 pixels. The same is true of the *birds logos.

Having said that, Mozilla has been a lizard ever since the year . (NN3 about:mozilla et al) and I think that is a brand that could be built on, but I think it needs to be simplified if at all possible. Darnit I wish I could draw then I could better explain what I mean