Mozilla to Form Major Component of Sun Java Desktop System
Tuesday September 16th, 2003
Sun Microsystems today unveiled its Java Desktop System, which will feature Mozilla 1.4 as a major component. Formerly known as Project Mad Hatter, Sun's new software is a complete enterprise desktop solution based on Linux and GNOME. It will cost $100 per user when it ships in December this year, or $50 if bought as an add-on to the Java Enterprise System. As well as Mozilla, the desktop environment also features the StarOffice 7 office suite (also announced today), the Evolution personal information manager (complete with a connector for the Sun ONE Calendar Server), the Jabber instant messaging system and RealPlayer streaming media software. As you might expect, the Java 2 Platform Standard Edition 1.4.2 is included, though the desktop environment as a whole is not Java-based.
#14 Re: Nice piece of marketing bs
Wednesday September 17th, 2003 10:25 AM
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Sun doesn't understand marketing. They build this nice office suit and their key marketing point is that it is MS compatible (which is sort of half true for the casual user). That's like saying "hey we know you really want to use ms office but we also know you're a cheap bastard so why don't you try our vastly inferior imitation".
They should be stressing the important features rather than constantly reminding their customers that it really is an MS world outside. Apple doesn't sell boxes by saying they are cheaper or compatible (which would be a hard point to sell anyway), they sell stuff by pointing out their stuff is much better/cooler than the competition. Sun should do the same. They should tell their customers that decades of messing with MS inferior products it is time to move to a professional environment with all the required features at an attractive pricepoint and excellent professional support options.
I'm not necessarily migrating my own computer tomorrow but to many this could be a far more appealing message than what is currently being communicated.