eWeek Predicts Mozilla will Challenge Internet Explorer
Monday July 28th, 2003
In his latest opinion piece for eWeek, Jim Rapoza tackles a favourite topic of tech columnists recently: are the Browser Wars coming back? Rapoza thinks that they are and says Microsoft's recent decision to only provide enhancements to Internet Explorer via Windows upgrades could leave an opening for alternative browsers. Mozilla, Rapoza argues, is well-placed to take advantage of this opportunity with its up-to-date and innovative technology.
#51 Why DO ppl still use WinAMP
Wednesday July 30th, 2003 2:32 AM
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just to put things into perspective.
Despite the fact that "Windows Media Player" is included in almost every copy of windows, Why are people downlaoding WinAMP, or MusicMatch, etc?
The fact is these products provide compelling reasons to download. In the case of Music Match, it may be that its a part of a hardware they have bought (An MP3 player for example).
Provide a killer "use" that requires mozilla, make Mozilla easy to download and install, and people will realise that its "better".
Its like MMS/SMS over here in UK. Most ppl here are technophobes, scared of technology. Explain them that MMS is better technology, and based around standards like "SMIL" etc, and u will get a nice blank look on the face. Tell them they have to ditch their current phone and pay more for a MMS message, and they will tell u exactly where to stick MMS! Instead if you were to market it as "Picture messaging" and tell customers that you can take and send photos, together with clever advertising, such as whats going on now. Suddenly u have a winner.
Finally, target the teen generation. sorry but they are the ones that will swing it.