MozillaZine

Full Article Attached Mozilla Marketing Project Launches

Tuesday July 22nd, 2003

Bart Decrem wrote in to tell us about the launch of Mozilla Marketing project mailing list and Bugzilla product. Bart is a new member of the Mozilla Foundation but has been involved with open source for many years now (he cofounded Eazel, among other achievements). Read the full article for complete details about the Mozilla Marketing initiative.


#40 The name is acceptable

by fuzzygorilla

Wednesday July 23rd, 2003 4:08 PM

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"Descriptive names" are not good ideas for trademarks. In general a trademark needs to be unique and not-in-common-usage to be protectable. A trademark owner does not need a large advertising budget to have their mark become valuable. Google did not earn a powerful trademark through advertising - it was through utility. Of course, Google also runs the risk of losing their trademark, if they don't defend it. Do you say "facial tissue" or "Kleenex"? Do you say "photocopy" or "Xerox"? Do you say "kick ass browser" or "Mozilla"?