Full Article Attached Mozilla Marketing Project Launches

Tuesday July 22nd, 2003

Bart Decrem wrote in to tell us about the launch of Mozilla Marketing project mailing list and Bugzilla product. Bart is a new member of the Mozilla Foundation but has been involved with open source for many years now (he cofounded Eazel, among other achievements). Read the full article for complete details about the Mozilla Marketing initiative.

#26 ISPs

by Dobbins

Tuesday July 22nd, 2003 6:50 PM

You are replying to this message

Tee Shirts and website buttons aren't going to even reach the average person, let alone convince him to download Mozilla. The best way to get Mozilla on computers is to get it on those CDs that ISPs use to set up thier service for a new customer. If Mozilla is the default agent that comes up when the user clicks on the ISP's icon, then it will be used. You aren't going to get the ISPs to do that unless Mozilla has a clear advantage for them (not just thier customers). One of an ISPs biggest expenses is it's help desk. Every time that phone rings it costs them money. Make a product that causes that phone to ring less than MSIE, and make sure they know Mozilla will save them money on support, and they will put it on thier CDs as the default browser. If MSIE results in fewer calls to the Help desk, Mozilla will be left off the CDs.