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Mozilla Branding Strategy Clarifies Naming of Mozilla Projects and Products

Friday April 25th, 2003

FrodoB writes: "Christopher Blizzard has published to mozilla.org an article entitled Mozilla Branding Strategy, which clarifies the position of mozilla.org on naming of the application suite and the separate applications in milestone 1.4 and beyond. Essentially, the application suite is to be called 'Mozilla Application Suite' with individual names 'Mozilla Navigator', 'Mozilla Mail/News', and so on. The Mozilla Firebird and Mozilla Thunderbird names are simply codenames, and the resulting products will be referred to as 'Mozilla Browser' and 'Mozilla Mail'."


#7 Wise decision

by jensb

Friday April 25th, 2003 2:44 PM

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I'm very happy that mozilla staff tries to put an end to the end-less firebird name debate. And after all, "Mozilla Browser" isn't *that* bad, after all -- unless someone (be it open source or commercial) claims copyright on the word "Browser" :-)

Having Mozilla in the name will help "Phoenix" to get more end-user attention than it currently has, and is quite adequate for the fact that MozillaBrowser will (at least in mass market) replace the AppSuite.