Mozilla Branding Strategy Clarifies Naming of Mozilla Projects and Products

Friday April 25th, 2003

FrodoB writes: "Christopher Blizzard has published to an article entitled Mozilla Branding Strategy, which clarifies the position of on naming of the application suite and the separate applications in milestone 1.4 and beyond. Essentially, the application suite is to be called 'Mozilla Application Suite' with individual names 'Mozilla Navigator', 'Mozilla Mail/News', and so on. The Mozilla Firebird and Mozilla Thunderbird names are simply codenames, and the resulting products will be referred to as 'Mozilla Browser' and 'Mozilla Mail'."

#38 How the MZ Forums should be named, then?

by JuanGonzalez

Saturday April 26th, 2003 1:10 PM

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What do you think? After the recent document on Branding Strategy, perhaps there will be a small problem to find good names for the MozillaZine Forums, preventing any confusion between old and new Mozilla.

Of course MZ will decide, this is not a poll, just another un-scientific exchange of possible suggestions and opinions about what the people would like and will be comfortable with, to finish this naming polemic.

I'm just one of many users, but the first very simple idea that comes to mind is to list the application names, according to the branding strategy:

Mozilla Suite

Mozilla Browser

Mozilla Mail




Should the current codenames (SeaMonkey, Mozilla Firebird, Mozilla Thunderbird) be displayed prominently or not? Would this create or avoid confusion? I'm not sure about the best way for this.

Perhaps (but this may still bring unnecessary trouble):

Mozilla Suite (Mozilla SeaMonkey)

Mozilla Browser (Mozilla Firebird)

Mozilla Mail (Mozilla Thunderbird)


Another possibility -to avoid any confusion- has been suggested by the goodwill mediator between Firebird (the database) and Mozilla, Jonathan Walther <…x&page=ibp_mozilla_jw> : "Mozilla Next Generation" or "MozillaNG" on the webpages instead of the codenames, in order to differentiate the new apps during these transition months. He says: "This solution has worked well for several other Free Software projects in the past."

This possibility -without codenames- might be the following:

Mozilla Suite (Navigator, Mail/News, ChatZilla, Composer, Address Book)

Mozilla Browser (Next Generation)

Mozilla Mail (Next Generation)



Mozilla Suite

MozillaNG Browser

MozillaNG Mail


Any thoughts? Other ideas? :-)