Mozilla Branding Strategy Clarifies Naming of Mozilla Projects and Products

Friday April 25th, 2003

FrodoB writes: "Christopher Blizzard has published to an article entitled Mozilla Branding Strategy, which clarifies the position of on naming of the application suite and the separate applications in milestone 1.4 and beyond. Essentially, the application suite is to be called 'Mozilla Application Suite' with individual names 'Mozilla Navigator', 'Mozilla Mail/News', and so on. The Mozilla Firebird and Mozilla Thunderbird names are simply codenames, and the resulting products will be referred to as 'Mozilla Browser' and 'Mozilla Mail'."

#37 Easy

by jedbro

Saturday April 26th, 2003 10:15 AM

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This definitally clears things up. What I don't understand is the Flame War that began with this name change. In MANY posts it was stated that it would be called Mozilla Firbird, during the transition period, but the "Anti-Firebird-renaming" and "FireBird Database" people just didn't get it.

The whole "people are going to call in just "FireBird" argument sucks. Why? Because they come here to Mozillazine, and see 'FireBird' mentioned, and go all hay-wired. Like the developers have sayed, it is the new "code name".

So when I discuss Mozilla projects in a MOZILLA forum with other people who are here to discuss MOZILLA, I WILL USE THE CODENAME to clearyly specify what I am talking about. What people don't realize is the general public will still refer to it as Mozilla, or Mozilla "browser".

Personally I think in the general population we will be getting only two names. The browser will be called just "Mozilla" while the mail client will be called Mozilla Mail.

he'll that what most people do now anyway right? Any conference I have been to, or third party website refers to it like this. again, no confussion.

I'm just glad this mess is officially over!