MozillaZine

Mozilla Branding Strategy Clarifies Naming of Mozilla Projects and Products

Friday April 25th, 2003

FrodoB writes: "Christopher Blizzard has published to mozilla.org an article entitled Mozilla Branding Strategy, which clarifies the position of mozilla.org on naming of the application suite and the separate applications in milestone 1.4 and beyond. Essentially, the application suite is to be called 'Mozilla Application Suite' with individual names 'Mozilla Navigator', 'Mozilla Mail/News', and so on. The Mozilla Firebird and Mozilla Thunderbird names are simply codenames, and the resulting products will be referred to as 'Mozilla Browser' and 'Mozilla Mail'."


#36 what clarification are you reading?

by warenhaus

Saturday April 26th, 2003 9:49 AM

You are replying to this message

Quote: Use the names "Mozilla Browser" and "Mozilla Mail" to describe the Firebird and Thunderbird projects after the 1.4 release. Also, this branding should be found throughout the projects if possible instead of referring to the Firebird and Thunderbird names directly. Project names are transitory.