MozillaZine

Mozilla Branding Strategy Clarifies Naming of Mozilla Projects and Products

Friday April 25th, 2003

FrodoB writes: "Christopher Blizzard has published to mozilla.org an article entitled Mozilla Branding Strategy, which clarifies the position of mozilla.org on naming of the application suite and the separate applications in milestone 1.4 and beyond. Essentially, the application suite is to be called 'Mozilla Application Suite' with individual names 'Mozilla Navigator', 'Mozilla Mail/News', and so on. The Mozilla Firebird and Mozilla Thunderbird names are simply codenames, and the resulting products will be referred to as 'Mozilla Browser' and 'Mozilla Mail'."


#33 Clearly, Nothing is Clear

by Morpheus_

Saturday April 26th, 2003 6:48 AM

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Netscape Navigator Mozilla Navigator

This is clear. We are the Netscape open-source product; they fund us, we do their work, they do support and yadda yadda yadda. I don't really know how the relationship works, but whatever. Most people call this "Mozilla." I don't *care* what Mozilla want people to call it, and what they publish it as. It's Mozilla, and it means the whole thing. Moving forward:

Mozilla Browser

Sorry, "Mozilla Browser" is horrible, because they are not distinctly different from their "Mozilla" counterparts. This is because everyone knows what a Browser is. You say "Mozilla Browser", people are going to think Navigator! If you're going to offer a standalone app outside of Mozilla, it can't be called something so general. For these standalone apps you should call them something else, and I don't see the problem with "Mozilla Firebird" for this.

The only way this works is if you only use this for internal representation, and the standalone products stop existing. Fore example, people outside Mozilla don't know what Seamonkey is. Unfortunately I think this is too late. Firebird is a large project, with a large following.

The same thing applies for "Netscape Messenger", "Mozilla Messenger", "Mozilla Mail", and "Mozilla Thunderbird."

Overall a bad call, IMO. We'll just wait and see.