MozillaZine

Mozilla Branding Strategy Clarifies Naming of Mozilla Projects and Products

Friday April 25th, 2003

FrodoB writes: "Christopher Blizzard has published to mozilla.org an article entitled Mozilla Branding Strategy, which clarifies the position of mozilla.org on naming of the application suite and the separate applications in milestone 1.4 and beyond. Essentially, the application suite is to be called 'Mozilla Application Suite' with individual names 'Mozilla Navigator', 'Mozilla Mail/News', and so on. The Mozilla Firebird and Mozilla Thunderbird names are simply codenames, and the resulting products will be referred to as 'Mozilla Browser' and 'Mozilla Mail'."


#29 Why the whole trademark issue?

by erik <erik@eae.net>

Saturday April 26th, 2003 4:00 AM

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Now that Mozilla.org clairifies that Firebird and Thunderbird are just project names I wonder why there was a reason to change the names from Phoenix and Minotaur to Firebird(tm) and Thunderbird(tm). I cannot believe that there is a need to have a trademarked name as a project name.

Would it not have made more sense to have kept the original names and clearly state that they are just project names. Maybe this whole thing was a marketing scam from AOL?